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Learn more about staying safe online
Someone creates websites, posts, or content specifically designed to appear in search results for your name — filling the first page of Google with damaging, false, or embarrassing content about you.
What You Might Notice
Searching your name returns harmful content you didn't create
Negative posts, fake profiles, or defamatory content ranks in search results.
New websites or pages about you appear that you didn't make
Deliberately created content designed to damage your reputation.
What You Can Do
Document all harmful search results
Screenshot and save URLs of content that appears in search results for your name.
Request removal from Google
Google has a process for removing certain types of harmful personal information from search results.
Consider professional reputation management
SEO specialists can help push harmful content lower in search results.
Report defamatory content to hosting platforms
Request removal of false and harmful content.
Important: This resource provides general information, not personal advice. Every situation is different. The actions suggested here may not be safe in your specific circumstances — particularly if the person causing harm could notice changes to your devices or accounts. Always consider your physical safety first.
If you need personalised support, contact 1800RESPECT (1800 737 732) or your local specialist domestic violence service. If you are in immediate danger, call 000.
Creating websites, blog posts, social media content, or other material specifically designed to rank highly in search results for victim's name, damaging their reputation to anyone who searches for them. Content may include false accusations, embarrassing information, intimate images, or misleading narratives.
Search Result Monitoring Set up alerts for own name. Regular self-search to identify harmful content early.
SAFE-M-0109
Positive Content Creation Create professional content under own name to influence search results.
SAFE-M-0110
Legal Content Removal Seek legal advice about defamation action or court-ordered content removal.
Detection Indicators
ID
Detection Indicator
SAFE-D-0097
Harmful Search Results Name search reveals websites containing false or harmful content designed to rank highly.
SAFE-D-0098
Malicious Domain Registrations Websites registered using target's name containing harmful content.
The TFA Matrix is a research framework under active development. Technique classifications, detection methods, and mitigations reflect current understanding and are subject to revision. This framework does not constitute forensic methodology, legal evidence standards, or clinical diagnostic criteria. Practitioners should apply professional judgement appropriate to their discipline and jurisdiction.